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Title: Make America Meme Again

Make America Meme Again

The Rhetoric of the Alt-Right

Textbook Xiv, 258 Pages

Summary

Every bit demonstrated by the 2022 presidential ballot, memes have get the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, just play a meaning role in the machinations of politics and how the public comes to empathize and respond to their government and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2022 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In item, this book argues that Alt-right memes impact the culture of digital boards and broader public culture by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in means that are frequently difficult to discern. Alt-right memes thus present a pregnant threat to autonomous praxis, one that can begin to exist combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has e'er seen, crafted, or proliferated a meme.

Excerpt

Table Of Contents

  • Cover
  • Title
  • Copyright
  • Well-nigh the authors
  • About the book
  • This eBook tin can be cited
  • Contents
  • Figures
  • Acknowledgments
  • Introduction: Alt-Right Memes and Networks of Public Soapbox
  • Chapter 1: The Origins of Alt-Right Memes and Their Proliferation
  • Chapter 2: Pepe the Frog and Iconic Assemblages
  • Chapter 3: Lulz: White Nationalism for the Digital Age
  • Chapter iv: How the Alt-Correct Moves: Memes equally Tactical Circulation
  • Chapter 5: Silencing the Opposition: Memes every bit Warfare
  • Conclusion: The Coming Meme Battles
  • Alphabetize
  • Series index

Heather Suzanne Woods
and Leslie A. Hahner

Make America Meme Again

The Rhetoric of the Alt-Right

image

PETER LANG

New York • Bern • Berlin

Brussels • Vienna • Oxford • Warsaw

Nigh the authors

Heather Suzanne Wood is Banana Professor of Rhetoric and Technology at Kansas Country University. Her research centers on rhetorics of future and innovation. She is published in Disquisitional Studies in Media Communication, Feminist Media Studies, Nowadays Tense, and Instruction Media Quarterly.

Leslie A. Hahner is Associate Professor of Communication at Baylor University. Her work explores how the visual shapes public civilisation. She is the author of To Become an American. Her work appears in the Quarterly Journal of Speech, Communication and Critical/Cultural Studies, and other outlets.

Well-nigh the volume

As demonstrated by the 2022 presidential election, memes have get the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not only humorous shorthands or pithy assertions, but play a significant role in the machinations of politics and how the public comes to understand and respond to their regime and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2022 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to pattern Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In detail, this volume argues that Alt-right memes bear on the civilisation of digital boards and broader public civilization past stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in means that are often difficult to discern. Alt-right memes thus nowadays a significant threat to autonomous praxis, one that tin can brainstorm to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the role of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has e'er seen, crafted, or proliferated a meme.

This eBook can be cited

This edition of the eBook can exist cited. To enable this nosotros have marked the kickoff and end of a page. In cases where a word straddles a folio break, the marker is placed within the give-and-take at exactly the aforementioned position as in the physical book. This means that occasionally a give-and-take might exist bifurcated by this marker.

Acknowledgments

This projection began over a serial of frenetic text messages, each attempting to make sense of the new mural of digital propaganda. Both of us were trying to sympathise how our mediated friends and family members could fall so easily for obviously dubious persuasive tactics. As more information unfolded, we plant that we, too, had been courted past such communiqués—this time by (at to the lowest degree) targeted messages from Russia's Cyberspace Research Agency. We also discovered that we were compelled to proper name and analyze what was happening—we could not sit down idly by and non utilise our skills to help citizens grapple with ongoing information wars. Our individual areas of expertise, historical uses of propaganda, visual rhetoric, digital ecosystems, and algorithmic amplification, enabled united states a sure level of know-how, but besides provided us enough background information to underscore how much more than nosotros, and the general public, needed to learn about the new landscape of psychological operations. We have learned much over the course of this projection. In that location is however much to discover and we hope that this project is a beginning, one that invests in areas of enquiry that require ongoing and robust analysis.

We have quite a few folks to give thanks for helping united states complete this project. First, nosotros would like to give thanks Kathryn Harrison, who saw potential in this project and kept united states of america invested in the work and the vision of Peter Lang and the←11 | xii→ Frontiers in Political Communication series. We are also deeply indebted to Mitchell Southward. McKinney and Mary E. Stuckey. Both of these editors devoted themselves to bettering this project and understood our goals and insights—sometimes amend than we did. This project is stronger from their astute guidance and energetic support.

Colleagues at both of our home institutions have enabled the success of this book. At Baylor, Scott Varda was a precise editor who dropped everything to help u.s.a. when we needed it. He is a champion of expert scholarship and we could non take finished this project without him. Fielding Montgomery and Alden Conner contributed significant time and try to helping us finish this projection. David Schlueter facilitated our efforts by finding us resources and time to do the work. Martin J. Medhurst, equally always, offered his wisdom and insights whenever nosotros needed it. The College of Arts and Sciences also supplied Leslie Hahner with leave time to engage this book. Theresa Varney Kennedy, Kara Poe Alexander, and Beth Allison Barr bettered early work for this projection through their wonderful advice. The women's writing grouping started past Lisa Shaver buoyed this endeavor when it could have rested in the doldrums of Leslie Hahner'southward associate professorship. At Kansas State University, the intellectual community comprised of Soumia Bardhan, Soo-Hye Han, Tim Shaffer, Travis Smith, William James Taylor (JT), Darren Epping, and Craig Brown inspired deep thinking about communication'due south autonomous possibilities. Alex McVey critiqued early on (and as well belatedly) drafts of several chapters, and challenged united states of america to carefully imagine a futurity, mediated politics. Greg Paul and Melissa Winkel supported the projection logistically, often in pivotal, behind-the-scenes means. Jakki Mattson provided disquisitional research for chapters one and 4, while also serving as a sounding board for ideas. Colene Lind and Sarah Riforgiate gave actually practiced communication. Natalie Pennington was a thoughtful interlocutor and abet. Joe Koehle shared dank memes (and how to discover them). At the University of N Carolina, Chapel Loma, Kumi Silva provided excellent advice (as always).

We are too thankful to scholars beyond our field who helped u.s. through productive conversations and advice. We are particularly grateful to Heather Ashley Hayes, Casey Ryan Kelly, Ryan Milner, Damien Pfister, Jonathan Carter, Rachel Wintertime, Emily Winderman, Atilla Hallsby, and Dustin Greenwalt. Also, Jennifer Coates Millard was an astute and rigorous copyeditor for early piece of work in this project. Nosotros are likewise grateful for the legal services and advice of John Cook, who is brilliant and helpful, as per usual.←xii | xiii→

This project is inspired by our students. It could not exist without the scholarly fruit harvested from the relationships between teachers and students. In particular, students from Heather Woods' Contemporary Rhetorical Theory graduate class and undergraduate classes in Rhetoric in Western Thought and The Rhetoric of Social Movements studied memes alongside u.s.a., participating in the struggles and delights of rhetorically engaging an emerging genre of political discourse. Calvin Horne and Jeremy Williams shared with usa several of the memes referenced in this volume. Students in Leslie Hahner'south Theories and Methods of Visual Communication supplied acute observations about digital propaganda. We take besides learned from i another as teacher and student, each occupying both roles in various ways throughout our tenures. Nosotros continue to learn from our students and attempt to give them our very all-time insights on pressing matters. This piece of work has helped usa accomplish toward that end and reminded usa to continually wrestle with the ever-irresolute conditions of tardily commercialism. Ultimately, so, we dedicate this projection to those who would fight for radical changes in the worlds in which we live, to the people'south victory over hegemonic interests. Nosotros are far from that future, but nosotros can use our rhetorical skills to invent new pathways toward it.←13 | 14→ ←xiv | i→

Introduction

Alt-Right Memes and Networks of Public Soapbox

Heading into the 2022 midterms, a number of heavy-hit financiers began to invest in the persuasive ability of viral media. The New York Times reported that a wealth of enterprising liberals were raising money to fight for voters via those modes of communication at the forefront of political campaigns—spreadable content.i New organizations such every bit Stand Up America joined forces with older social media groups such equally The Other 98 % and Civic Ventures to generate social media dispatches that might bolster autonomous candidates and bug. Reid Hoffman, one of the creators of LinkedIn, and Marking Pincus, of Zynga, founded Win the Future, a group aiming to plough "user-generated" messages into Washington, D.C. billboards.ii Social media users formed Facebook groups, Twitter hashtags, and Tumblr feeds to sway constituents. Companies hired meme designers to fashion aspiring viral messages.3 Such efforts demonstrate how the battle for public opinion and political candidacies is focused on harnessing the opportunities of social media. Such investments follow the 2022 election in which bourgeois, often vicious, memetic imagery played a significant part in the outcomes. Indeed, the vast majority of viral social media messages toward the end of the election were either pro-Trump or anti-Clinton.4 Mail-ballot, bolstering the reach of digital content entrenches the battle to win the hearts and clicks of voters.←one | 2→

Details

Pages
XIV, 258
ISBN (PDF)
9781433159756
ISBN (ePUB)
9781433159763
ISBN (MOBI)
9781433159770
ISBN (Softcover)
9781433182051
ISBN (Hardcover)
9781433159749
DOI
10.3726/b14436
Language
English
Publication engagement
2019 (February)
Published
New York, Bern, Berlin, Bruxelles, Vienna, Oxford, Wien, 2019. Xiv, 258 pp., 9 b/due west ill.

Biographical notes

Heather Suzanne Woods (Writer) Leslie A. Hahner (Author)

Heather Suzanne Wood is Assistant Professor of Rhetoric and Technology at Kansas State Academy. Her inquiry centers on rhetorics of futurity and innovation. She is published in Disquisitional Studies in Media Communication, Feminist Media Studies, Present Tense, and Teaching Media Quarterly. Leslie A. Hahner is Associate Professor of Communication at Baylor University. Her piece of work explores how the visual shapes public culture. She is the author of To Become an American. Her work appears in the Quarterly Journal of Spoken language, Communication and Critical/Cultural Studies, and other outlets.

davidprilifigh.blogspot.com

Source: https://www.peterlang.com/document/1110908

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